Previously marred by inconsistent user experiences gated content, today Web uses Conversational Content to guide audiences to the exact information they need, when they need it—without demanding so much as an email address. Web gives control back to the people, respects their privacy, and encourages them to engage on their own terms.
For years, Email was respected and revered, but what was once extraordinary soon became commonplace. Email was unprepared to shoulder the weight of this shift and was quickly bloated and ineffective. As a member of the Click-2-Human Alliance, Email has found a new purpose, providing its colleagues with personalized engagements, and abandoning the underwhelming tricks of its past.
Once persistent, imposing and invasive, Content now appears more accessible, empathetic, and personal since joining the Alliance. By encouraging individuals to take their own journey, Content provides options for engagement in context, in the channel of the user’s choice, with the exact person to help them with whatever level of privacy they prefer.
In years past, Paid Media struggled for attention while people ignored its efforts. Conversational Content gave Paid Media a renewed purpose. As a member of the Alliance, Paid Media has an enhanced ability to connect customers and immediately provide relevant information through a more personal experience.
Exciting and warm, Social was once known for its viral nature and “Social Selling” before its recruitment into the Click-2-Human Alliance. Now, Social has grown up, from a single channel (messaging) blast cannon to a sophisticated launch point for personalized omni-channel experiences.